The South Plains Food Bank, once again, commissioned SBVC to help advance its “Together We Can” campaign, this time featuring politician Jodey Arrington. We worked with Arrington to produce a television and radio commercial. When working with high-profile talent such as Arrington, being fully prepared makes for a smooth production, especially since the celebrity’s time is usually extremely limited. Often this requires the use of our teleprompter to ensure that the exact intended message is conveyed to the audience without the burden of script memorization. While the use of famous personalities to garner attention is not new, SBVC’s hospitality and professionalism take celebrity endorsement to the next level.